Bringing the
Bud Light Genie to Life

For 2024’s Super Bowl LVIII, Bud Light relased the Genie, a new tracksuit-wearing, party-throwing, anything-can-happen character.
Along with my team at draftLine, we crafted his personality and antics before, during, and after the big game.

First, we captured his essence

As the second unit on set, we worked quickly and efficiently to capture all social + additional assets between takes. 

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Then, we let him work his
magic on social

From our launch on 2/6, the Bug Light Genie took over Instagram, Facebook, and X. On all Meta platforms, we leveraged a new Comment-To-DM feature which connected fans directly to the Genie when they commented on our posts. From there, it all went down in the DMs, with the Genie granting #EasyWishes as simple as beer money and as over the top as a VVIP experience with the winning team at the SBLVIII Parade.