Launching Bud light x UFC
For the launch of Bud Light x UFC’s partnership, Bud Light relased the Genie once again, this time alongside UFC legend Dustin Poirier and an Alien . Along with my team at draftLine, we were responsible for creating all the TVC, Social, OOH, and Digitial assets for this epic partnership that would not only establish Bud Light as the official beer of UFC in the U.S., but also AB InBev as UFC’s global beer partner.
Role: Concept & Art Direction • Agency: DraftLine, 2024
Spanglish VERSION
In order to connect with a broader audience, we casted bi-lingual talent and created a suite of Spanglish assets.
Bringing the energy to social
While the main unit was shooting the TVC, our second unit captured social-specific assets. These ranged from content series with Dustin to Spanish-language e-comm videos.