#ThankYouBurger

Carnival Cruise Line thanked the troops with a first ever social media powered barbecue at Marine Corps Air Station Miramar in San Diego. #ThankYouBurger was used to drive the event, with thousands of people using the hashtag across social channels. Tweets that contained the hashtag were transmitted in real time to a tech-enabled grill, printed on the buns, and served to the soldiers at the military base.