D&AD challenged teams to expand on the Airbnb brand. After much thinking, we realized that whlie Airbnb provides accomodation and cherishes community, it has the potential to launch a branded touchpoint where it could provide both!
Airbnb Haüs will be Airbnb’s lobby. A space for the Airbnb community to meet, share ideas, and make lasting connections. Haüses will connect travelers with other travelers, locals, and hosts, while providing a crucial inbetween place for those on the move.
Partner: Hollie Pollak